Why Do People Buy Gold On Dhanteras? Know The Religious Significance And Fascinating Story Behind The Custom
· Free Press Journal
Dhanteras is one of the most significant festivals dedicated to Goddess Lakshmi, but it is also associated with Dhanvantri and Lord Kubeera. This year, the festival will be celebrated on Friday, November 5. On this day, people buy gold ornaments or any other gold-related items as it is considered auspicious. But do you know what the reason behind it is? Let's understand it in detail.
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Yama Deepam is a sacred ritual performed on Dhanteras, where a lamp is lit in honour of Lord Yama, the deity of death, Dharma and justice.
— Bhavesh Bhimanathani (@bhavesh_yuj) November 3, 2026
While Dhanteras is commonly associated with wealth and prosperity, Yama Deepam reminds us of something even more precious, the gift of life… pic.twitter.com/zTLaotjIL6
Why people purchase gold on Dhanteras?
On the day of Dhanteras, people buy gold or any other item related to it because gold, in particular, symbolises purity, success, and divine blessings. Purchasing gold or silver on Dhanteras is said to please Goddess Lakshmi and ensure continuous prosperity throughout the year. Many also invest in gold coins embossed with images of Lakshmi or Lord Ganesha and Goddess Saraswati for spiritual and financial significance.
Dhanteras significance
On this day, people observe the day by doing Lakshmi puja in the evening. Lighting a traditional lamp, tidying the house, and embellishing the entryway with rangoli and diyas are also included in the customs to invite prosperity and positivity. Essentially, Dhanteras goes beyond shopping; it also embodies hope, faith, and the welcoming of prosperity into one’s life. Regardless of whether it's a gold coin, a new tool, or a symbolic diya, each acquisition on this day embodies a hope for prosperity and fortune.
Dhanteras 2026: Everything To Know About Muhurat, Rituals, Significance Of The Festival Dedicated To Goddess LakshmiWhat does legend say?
In folklore, it is said that a young prince was destined to perish from a snakebite on the fourth day of his wedding. His cunning young wife placed a pile of gold coins and glittering jewels at his room's entrance and sang melodies to divert Yama, the deity of death (who came as a snake). The brilliant gold dazzled and distracted Yama, which ultimately saved the prince's life.