Miami receiver Malachi Toney inks new NIL endorsement deal with Adidas
· Yahoo Sports
Miami star receiver Malachi Toney has a big new NIL deal to show off just before the 2026 campaign officially begins for the Hurricanes. He’s now got an endorsement deal with Adidas.
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According to a post on social media from Nice Kicks, Toney signed with Adidas, joining an elite roster that includes the likes of Patrick Mahomes, Fernando Mendoza, Travis Hunter and Jeremiah Smith. Former Miami players Rueben Bain, David Njoku, and Braxton Berrios also rep the brand. Toney is one of the most electric receivers in the game, set to enter his sophomore season this fall.
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While not many details are yet known on the collaboration with Adidas, Malachi Toney was featured in several unique photos showing off the Adidas apparel he now reps. One is included above.
That’s not the only NIL deal Toney has, either. Earlier this week, FIT House Brands announced that it will feature Toney and fellow Miami football player Darian Mensah in its new social media ads. Toney and Mensah will collaborate to create content with FIT House of Brands.
“Speed is everything in my game, so putting that to the test and being alongside Darian for this partnership made sense,” Malachi Toney said. “F45 Training members and community push one another to be better every day. The same goes for me and my teammates.”
Malachi Toney ready for big sophomore season
As a freshman, Toney burst onto the scene at Miami. His explosive ability provided quarterback Carson Beck with a prime target, and he made it pay more often than not when the ball came his way.
Malachi Toney accounted for 109 catches for 1,211 yard and 10 touchdowns during the season. He also rushed for 113 yards and a touchdown on 23 carries. Toney even threw passes, completing 4-of-7 for 82 yards and two scores. Oh yeah, and he returned punts, racking up 298 return yards.
Basically, he was a cheat code for Miami. Adidas and FIT House of Brands will certainly be getting an explosive player on the field to represent their brands.