Lojas do Galo unveil new brand and concept
· Yahoo Sports
Lojas do Galo are entering a new phase. Starting this week, Atlético’s traditional network of official stores is adopting a new visual identity, accompanied by a new concept in architecture, experience, and fan engagement. The change marks an important move in restructuring the Club’s franchise business and paves the way for the brand’s expansion. The first unit with the new façade and the new interior concept was inaugurated this Friday at Shopping Cidade, in Belo Horizonte.
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More than just a new logo, the transformation aims to bring fans even closer to the experience of being Galo. The project combines the Club’s century-old tradition with a contemporary, industrial aesthetic inspired by Arena MRV, creating spaces designed to immerse the Massa in the black-and-white universe.
The new proposal includes a more immersive shopping journey, with optimized traffic flow, modular furniture, LED lighting, and spaces designed to showcase Atlético’s official products. In the store models, the experience also gains sensory elements, such as ambient sound inspired by the supporters’ chants.
The façade also takes center stage. The new standard features a black metal portal with a backlit brand sign, reinforcing the visibility and presence of Lojas do Galo in shopping centers.
Inside the stores, the fan experience is enhanced by different solutions. Among them is the Nike ID Style customization area, with the brand’s official fonts and numbers and a heat press for applying patches, allowing Atlético fans to follow the customization process of their jersey.
The fitting rooms were also designed to strengthen the connection with the Club. The space combines dramatic lighting, textures, a bas-relief crest, and the phrase “Aqui é Galo!”, while also offering more comfort and functionality for fans during the shopping experience.
Technology is another highlight of the new concept. The stores will now feature high-definition screens integrated into the furniture, capable of displaying historic moments, calls to the supporters, and promotions in real time.
Expansion into Minas Gerais
The new identity is part of a restructuring of the Lojas do Galo franchise sector, which includes the creation of a new concept for the brand and the gradual standardization of the stores. With the rebranding, supporters will gradually notice the visual and conceptual evolution of the stores.
The strategy also includes expanding the chain into the interior of Minas Gerais. The first new unit in this initiative will be opened in Montes Claros, with an opening scheduled for September. At the same time, Atlético is looking for new franchisees interested in bringing Lojas do Galo to other cities and regions of the state.
The goal is to expand the brand’s presence and create new points of contact between the Club and the Massa, bringing the Lojas do Galo experience to an ever-growing number of fans. The initiative represents an opportunity for entrepreneurs who want to associate their businesses with one of the strongest and most recognized brands in Brazilian football.
In addition to expansion, the new concept is built on the pillars of innovation, with constant evolution of the product mix and the integration of new technologies into points of sale, and profitability, with a focus on operational efficiency and the Atlético fan experience.
Those interested in learning about Lojas do Galo franchise opportunities can contact [email protected].
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.