Who is the face on Bournemouth's badge?
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Every Premier League club's logo is packed with symbolism paying tribute to its local area, history and traditions - but none have a story quite like Bournemouth.
The crest, which depicts a silhouette of a person heading a football in front of a red and black stripe background, is the only one of its kind in the Premier League.
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But did you know the face is modelled on a former striker?
Dickie Dowsett was a prolific goalscorer for the Cherries, scoring a total of 79 goals across five seasons between 1957 and 1962.
After his retirement from playing in 1968, Dowsett returned to the club to become its commercial manager.
Then-manager Freddie Cox wanted Dowsett to focus on increasing Bournemouth's profile, rather than being involved in on-pitch matters and the former footballer became a key figure alongside John Bond in reinventing the club's brand.
Former striker Dickie Dowsett is the face on Bournemouth's badge [Getty Images]Bond refreshed the club's home kit to black and red stripes from the 1970-71 season in a nod to Italian high-flyers AC Milan, while Dowsett changed their name from Bournemouth & Boscombe Athletic to AFC Bournemouth in 1971 in order that the club would appear first in alphabetical lists of English teams and fixtures.
"I said to John Bond, if we call it AFC Bournemouth, then we will always be at the top of the list when they print the fixtures," Dowsett told Cherries historian Michael Dunne.
Dowsett did not become the face of the Bournemouth badge until 1972, but speculation remained about the exact identity of the mystery figure on the logo.
It wasn't confirmed until Dowsett regaled the story to Dunne years later.
"We were thinking of changing the badge after we had done the kit and name. I went down there and they used an image of me heading the ball," he explained.
The image is actually not from a match but rather a photograph of Dowsett heading the ball in a studio.
"I was always good in the air, that's how I scored at least half of my goals," Dowsett said.
The design was replaced by a bunch of cherries in the early 1980s to fit with the club's nickname, but it reverted back to the badge featuring Dowsett in 1983.
This article is the latest from BBC Sport's Ask Me Anything team.